NOT THE RACE GIRLS I THOUGHT THEM TO BE

I really like to think I gave it my best shot, but most of these young mavericks don't get it. There are very few Danica Patricks' going on..out there. Less than favorable attitudes and really understanding that marketing behind female racing is a man's business and the way to get through is not by challenging a man but by being the best race car driver you can, and adding a bit of elegance. There should never be no shame in being a woman. Many of the drivers I have associated myself with, downplay, and give no credit to Danica which to me who seen a way to open doors to a more successful career. That adding your femininity and bit of glam is a cuss word to them...even every once and at least once in a while! I think I designed my collection for them to be strong, stated and yes feminine enough not to be intimating for them. Now, I am all about making points, but if your going for the bucks ladies, which keeps you in your car driving. Without sponsorship, and behind the wheel time your getting no where fast! Excuse the pun, If your going to compete you have to have wins which very few get an opportunity to do, even if they are good drivers. The sport is so damn expensive.. It's one thing to have a dream, but it's another to create the atmosphere..to make those wins happen. That means financing! Racing is a expensive business, and it is prejudice in many different formats. Most of them look like the sons we wish we never will have. Masculinity in a mans business is not an attractive feature to get you sponsored, you need to learn the game better. They want to see and the public want to see a woman they can identify with, that's just plain ole' marketing. I truly believe that is a huge part of Danica's success. I created a line that would attract the female racer, to subtly assist her existence make her more profitable by promoting someone that is identifiable with the rest of the girls and women out there. A different Venue so to speak that there is a reason why Macy's would carry your line, and sponsor you. I have gotten taken by them over and over again to send free merchandise, that they never photograph in, and when they do it's done in the most poorest conditions. they keep the merchandise and never to receive a decent promotion from them, if get a picture in my clothing at all. Many of them speak ill mannered of Danica who I have great respect for, because she has captured not only her racing, but embrace her femininity.
Get a grip girls..stop being so pig headed and take it from someone who has been in marketing and promotion for 20 years. You must meet your demographics without it..your just another women trying to be one of the boys on the track, the true "bridge to no where."